Ollie
Rebranding for Tumbler Brand
Client: Ollie
Date: 2021
Originally a B2B tumbler brand supplying premium clients such as Genesis, Ollie initiated a strategic rebranding to support its transition into the B2C market.
Focusing on women in their 20s and 30s, the project redefined the brand’s entire visual identity—spanning packaging, product photography, and digital design.
FSC-certified bamboo blend paper and fully paper-based packaging were used to communicate Ollie’s sustainability values, while soft colors, subtle textures, and clean layouts enhance the everyday sensory experience and emotional connection with the product.