Todd & Ernest Seoul, Korea  Industrial Design Studio
Todd & Ernest is an industrial design studio based in Seoul, working across products and furniture. We bring our perspectives to familiar objects and everyday experiences, exploring new possibilities in form and use. Through sketches, prototypes, and close collaboration with makers, we develop these ideas into finished products.
토드앤어니스트는 서울을 기반으로 제품과 가구를 디자인하는 산업디자인 스튜디오입니다. 익숙한 사물과 일상의 경험을 두 사람의 시선으로 바라보며, 형태와 쓰임의 새로운 가능성을 탐색합니다. 스케치와 시제품으로 아이디어를 다듬고, 제작 파트너와의 협업을 통해 제품으로 완성합니다.
2026 —TactileEverydayObjects
Drop 03 · Collage / Calf / Hangman
AUG 2026

Collage / A freestanding mirror and storage unit that brings reflection, display, and everyday essentials into one movable object.

Calf / Folded planes form a compact stool, exploring the balance between a simple seat, its proportions, and its supporting structure.

Hangman / A magnetic hanger that creates a place for towels and small everyday items on metal surfaces.

Drop 02 · Bridge
MAY 2026

Bridge / A wall shelf that connects a horizontal surface with an exposed supporting frame, bringing storage and display onto the wall.

Drop 01 · Initial collection
JAN 2026 · 4 products

Slope / An egg tray with an inclined surface that gathers eggs and keeps them within reach.

Collar / A tissue case that frames an everyday necessity with a restrained form and a tactile metal surface.

Vino Bed / A wine rack that cradles bottles horizontally, translating storage into a simple arrangement of folded planes.

Fence / A tray with raised edges that gives loose objects a defined place within everyday routines.

TactileEveryday


Structure for Everyday Routines

TactileEveryday is an ongoing design project exploring everyday objects through material sensitivity and restrained form.

The brand serves as a platform to test how small design decisions—material choice, proportion, surface finish, and production method—affect daily use and perception.

Rather than focusing on seasonal releases, the project prioritizes iterative development, manufacturing feasibility, and long-term consistency.

tactileeveryday.shop
2024roubitAI Companion Device


loody


‘loody’ is a voice-based interface device where form, material, and user experience are holistically integrated. Its asymmetrical conical base, wrapped in soft textile, offers both visual stability and tactile warmth. The overall silhouette is proportioned to suggest a subtle sense of face-to-face presence, reinforcing its identity as an “AI companion.”

The display is angled upward for natural visibility, minimizing visual interference when placed on a desk and supporting unobtrusive integration into the user’s environment.

On the back, vertically aligned physical buttons follow a top-to-bottom control logic, enabling intuitive operation without the need for visual confirmation. The sizing, spacing, and tactile feedback of the buttons are optimized for low-effort interaction and repeated use.

‘loody’ is designed not just as a piece of hardware, but as an emotionally attuned presence—an object that quietly supports everyday life through both thoughtful interaction and a familiar physical form.
2025KIA PBV CONTEST 2024 — Top Prize WinnerModular Lighting


Modular Lighting System


A multifunctional lighting device designed for practical outdoor use. Its modular structure allows the main battery body to support interchangeable modules—lamp, flashlight, and portable fan—connected via a magnetic Pogo Pin system. This enables quick, alignment-free attachment, even in low light or with gloves.

The cylindrical form ensures ergonomic grip and stands upright for use in camping tables, vehicle interiors, or tents. Available in two CMF variations—lightweight ABS and premium aluminum—the design balances portability, durability, and thermal performance across user segments.

With function-oriented form, robust materials, and intuitive UX, the flashlight serves as a versatile platform adaptable to diverse outdoor scenarios.
2024Hyundai Motor GroupPlate Guard


Hyundai N Performance Number Plate Guard


Inspired by the iconic booster button on the N Line’s steering wheel, the Hyundai N Line License Plate Guard was designed as a retail product that brings performance-driven emotion into daily driving.

Its sculptural form evokes the dynamic lines of racing machines, while high-quality automotive materials and OEM-level standards ensure durability and precision. More than a functional accessory, it extends the ‘N Line’ identity as a lifestyle expression for global customers.
2024Hyundai Motor GroupEmblem


Hyundai N Line Emblem


The Hyundai N Line Emblem Design Project was developed as a limited-edition gift for international VIP customers, celebrating Hyundai N line’s premium identity and global reach.

Tailored for cultural resonance, 200 emblems were crafted for Chinese clients and 50 for Japanese recipients—each reflecting the distinct aesthetics and values of their markets. Designed with precision and symbolic intent, the emblems serve as exclusive branding artifacts that deepen loyalty and elevate the N Line experience through personalized recognition.
2024Concept ProjectLounge Chiller


LOCH


This concept reimagines the home wine refrigerator as a sculptural object, combining premium materials with a refined, two-tiered configuration. A lower wine cellar ensures ideal storage conditions, while a concealed upper chiller provides a dedicated space to chill wine for enjoyment.

Designed for those who value both elegance and function, the unit blends minimalist form with quiet precision—bringing a sense of ritual and sophistication to everyday wine moments.
2024Concept ProjectWater Dispenser


BLWD


Conceived to enhance usability in low-light environments, this water purifier concept integrates ambient illumination directly at the spout—making it easy to monitor water flow and serving volume, even at night. Its block-like form is deliberately minimal, allowing the product to blend seamlessly into a variety of interior spaces while maintaining a refined, premium presence.

A large, tactile push-button governs water dispensing, providing users with a clear physical response at both the start and end of operation. Beyond functionality, the design emphasizes intuitive interaction and subtle visual cues, resulting in an appliance that quietly elevates daily routines through thoughtful design and human-centered detail.
2021American StandardCountertop Faucet


LINCHPIN (Countertop)


Project at Joonghochoi Studio

Linchpin faucet reinterprets utilitarian form through the lens of natural elegance—drawing inspiration from the fluid contours of desert dunes. Its silhouette balances flowing curves with controlled geometry, resulting in a fixture that feels both sculptural and serene.

The extended spout and rounded lever work in quiet unison, offering intuitive function through a clean, uninterrupted surface. Every transition is softened, every edge intentional—creating a seamless dialogue between motion and restraint. More than a faucet, it becomes a design statement that elevates the daily ritual of water use into a refined and tactile experience.
2021American StandardShower Faucet


LINCHPIN (Shower)


Project at Joonghochoi Studio

Concept explores two distinct interpretations of modernity in shower faucet design—one grounded in architectural rigor, the other in sculptural softness. Both expressions offer a refined interaction between geometry and utility.

The linear form emphasizes clarity and structure, composed of interlocking volumes with precise proportions. In contrast, the curved design introduces gentle transitions and softened corners, evoking a calm, approachable character. Though visually distinct, both are unified by their commitment to intuitive function and formal integrity—transforming the daily act of showering into a moment of refined utility and elevated design.
2021American StandardCountertop Faucet


SUPERIOR (Countertop)


Project at Joonghochoi Studio

Faucet design inspired by the fluid topography of desert dunes—where time and wind shape soft, continuous surfaces into sculptural forms. A composition that merges gentle arcs with precise transitions, delivering both visual clarity and functional refinement.

Handle and spout form a balanced interaction: the disc-shaped lever appears to float above the cylindrical body, introducing a sense of elevation and ease. Every element is resolved with intention, guiding natural, intuitive use. A convergence of nature and precision engineering, offering a calming visual presence and a thoughtfully tactile experience in daily rituals.