TactileEveryday

Structure for Everyday Routines
2026 -



TactileEveryday is an ongoing design project exploring everyday objects through material sensitivity and restrained form.

The brand serves as a platform to test how small design decisions—material choice, proportion, surface finish, and production method—affect daily use and perception.

Rather than focusing on seasonal releases, the project prioritizes iterative development, manufacturing feasibility, and long-term consistency.


TactileEveryday: Vino Bed / Wine Rack

Structure for Everyday Routines
2026 -



TactileEveryday is an ongoing design project exploring everyday objects through material sensitivity and restrained form.

The brand serves as a platform to test how small design decisions—material choice, proportion, surface finish, and production method—affect daily use and perception.

Rather than focusing on seasonal releases, the project prioritizes iterative development, manufacturing feasibility, and long-term consistency.


TactileEveryday: Collar / Tissue Case

Structure for Everyday Routines
2026 -



TactileEveryday is an ongoing design project exploring everyday objects through material sensitivity and restrained form.

The brand serves as a platform to test how small design decisions—material choice, proportion, surface finish, and production method—affect daily use and perception.

Rather than focusing on seasonal releases, the project prioritizes iterative development, manufacturing feasibility, and long-term consistency.


TactileEveryday: Slope / Egg Tray

Structure for Everyday Routines
2026 -



TactileEveryday is an ongoing design project exploring everyday objects through material sensitivity and restrained form.

The brand serves as a platform to test how small design decisions—material choice, proportion, surface finish, and production method—affect daily use and perception.

Rather than focusing on seasonal releases, the project prioritizes iterative development, manufacturing feasibility, and long-term consistency.


‘loody’  AI Companion Device

Client: roubit
Date: 2024



‘loody’ is a voice-based interface device where form, material, and user experience are holistically integrated.
Its asymmetrical conical base, wrapped in soft textile, offers both visual stability and tactile warmth. The overall silhouette is proportioned to suggest a subtle sense of face-to-face presence, reinforcing its identity as an “AI companion.”

The display is angled upward for natural visibility, minimizing visual interference when placed on a desk and supporting unobtrusive integration into the user’s environment.
On the back, vertically aligned physical buttons follow a top-to-bottom control logic, enabling intuitive operation without the need for visual confirmation. The sizing, spacing, and tactile feedback of the buttons are optimized for low-effort interaction and repeated use.
‘loody’ is designed not just as a piece of hardware, but as an emotionally attuned presence—an object that quietly supports everyday life through both thoughtful interaction and a familiar physical form.

Modular Lighting System

KIA PBV CONTEST 2024 - Top Prize Winner
Date: 2025



A multifunctional lighting device designed for practical outdoor use. Its modular structure allows the main battery body to support interchangeable modules—lamp, flashlight, and portable fan—connected via a magnetic Pogo Pin system. This enables quick, alignment-free attachment, even in low light or with gloves. The cylindrical form ensures ergonomic grip and stands upright for use in camping tables, vehicle interiors, or tents.

Available in two CMF variations—lightweight ABS and premium aluminum—the design balances portability, durability, and thermal performance across user segments. With function-oriented form, robust materials, and intuitive UX, the flashlight serves as a versatile platform adaptable to diverse outdoor scenarios.
Hyundai N Performance Number Plate Guard

Client: Hyundai Motor Group
Date: 2024



Inspired by the iconic booster button on the N Line’s steering wheel, the Hyundai N Line License Plate Guard was designed as a retail product that brings performance-driven emotion into daily driving.

Its sculptural form evokes the dynamic lines of racing machines, while high-quality automotive materials and OEM-level standards ensure durability and precision. More than a functional accessory, it extends the ‘N Line’ identity as a lifestyle expression for global customers.
Hyundai N Line Emblem

Client: Hyundai Motor Group
Date: 2024



The Hyundai N Line Emblem Design Project was developed as a limited-edition gift for international VIP customers, celebrating Hyundai N line’s premium identity and global reach.

Tailored for cultural resonance, 200 emblems were crafted for Chinese clients and 50 for Japanese recipients—each reflecting the distinct aesthetics and values of their markets. Designed with precision and symbolic intent, the emblems serve as exclusive branding artifacts that deepen loyalty and elevate the N Line experience through personalized recognition.


LOCH
Lounge Chiller

Concept Project
Date: 2024



This concept reimagines the home wine refrigerator as a sculptural object, combining premium materials with a refined, two-tiered configuration. A lower wine cellar ensures ideal storage conditions, while a concealed upper chiller provides a dedicated space to chill wine for enjoyment.

Designed for those who value both elegance and function, the unit blends minimalist form with quiet precision—bringing a sense of ritual and sophistication to everyday wine moments.

BLWD
Water Dispenser

Concept Project
Date: 2024



Conceived to enhance usability in low-light environments, this water purifier concept integrates ambient illumination directly at the spout—making it easy to monitor water flow and serving volume, even at night.

Its block-like form is deliberately minimal, allowing the product to blend seamlessly into a variety of interior spaces while maintaining a refined, premium presence. A large, tactile push-button governs water dispensing, providing users with a clear physical response at both the start and end of operation.

Beyond functionality, the design emphasizes intuitive interaction and subtle visual cues, resulting in an appliance that quietly elevates daily routines through thoughtful design and human-centered detail.